![]() Social Selling training has the ability to intermix tried, tested and well-known sales concepts with the unique properties of the social media landscape. However, it’s not the only tool or contributing factor to an overall Social Selling program. Remember, Sales Navigator is a great tool that can help your salespeople sell socially. We remind leaders that no tool, or training on that tool, can claim mastery of an overall subject. Training from LinkedIn around usage of Sales Navigator equates to Social Selling training.Having LinkedIn Sales Navigator alone makes my team “social sellers” and this is all they need.Some commonly held misconceptions and myths from those that have Sales Navigator are: Once their metrics for success are met in defined timelines, they’ll use this data to fuel further internal discussion on additional investment into tools. Everything must happen in stages and ROI milestones must be met.įor these companies, they’re looking to achieve growth across one or more of the following metrics: You the reader will make the ultimate decision on whether this approach is pragmatic and wise for your organization but for many orgs, this is the reality. They set benchmarks for their sales teams to help justify any further investment. Some of our clients make the strategic decision to have their sales professionals learn and master the fundamentals of LinkedIn before investing into any premium products. This time gain is a massive advantage in keeping sales professionals productive and laser focused. While Sales Navigator has a few unique features that the free version of LinkedIn doesn’t have (I’d argue some features sales doesn’t even use), it mostly helps sales professionals perform certain actions with breathtaking speed. The most accurate answer is speed-to-revenue. One of the top 5 questions we’re asked by sales, marketing and enablement leaders about LinkedIn Sales Navigator is: what can I expect or what do I get? After all, your input into the program will determine the outcome or results you’ll ultimately attain. ![]() If you or your company has made the strategic decision to implement LinkedIn Sales Navigator, it’s time to start thinking about adoption and usage.
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